How Can Reframing Aging Help Us Talk About Long-Term Care? (12/9/2020)

Date: December 9, 2020

Time: 2:00 PM-3:00 PM ET


As our country continues to grow older, our long-term care needs must follow suit—and the diverse health specialties our members represent have played a critical role in making that possible. But as more and more of us age, are our conversations within and about long-term care matching what we all want (and need) care to be? The short answer: Not yet—but that can change! 

In this session, the American Geriatrics Society (AGS) will share key learnings from its work with the FrameWorks Institute and the Leaders of Aging Organization to reframe how we all think about and act upon aging and long-term care as a social construct. By looking critically (and interactively) at how communication strategies—even down to individual word choices—can activate positive (or negative) frames for our members and the people they serve, we hope to help all health specialties adjust to the reality of providing care that not only meets but also embraces the long-term care needs of us all as we age.

Learning Objectives:

  • Identify perceptual gaps that may impede colleagues, executives, policymakers, and even the public from seeing “aging” and long-term care as an important socio-biologic construct that impacts us all.
  • Explore ways that disciplines like geriatrics, gerontology, and long-term care have shifted self-descriptions to reframe how we talk about the people who benefit from our care (and our members' expertise by extension).
  • Build an understanding for the value of new narratives (specifically those grounded in empowerment and social justice) to move communication about how your work in long-term care is prepared to meet the needs of us all as we age.

Speakers: Daniel Trucil, MA, MPH; Helen M. Fernandez, MD, MPH

Daniel E. Trucil, MA, MPH, is associate director, communication, for the American Geriatrics Society (AGS) and the AGS Health in Aging Foundation. In this role, he develops and executes engagement strategies for raising geriatrics’ profile among older adults and caregivers, members of the media, public and private funders, and the diverse spectrum of health professionals responsible for expert eldercare. Mr. Trucil previously worked on global advocacy for the International AIDS Vaccine Initiative, collaborating with colleagues in Africa, Europe,India, and the United States to ensure sustained commitment to ending the AIDS pandemic throughpreventive public health.

Before pursuing nonprofit health communication, Mr. Trucil spent several years as a PR consultant for pharmaceutical companies with leading portfolios covering infectious diseases and diabetes. Across his career, he has led or co-managed a range of international awareness campaigns, from crisis communications addressing antimicrobial resistance to advocacy on health reform. Mr. Trucil earned a Master of Arts in Strategic Communication from Villanova University, where he worked as a fully funded research assistant for the Waterhouse Family Institute for the Study of Communication and Society. He previously pursued a B.A. at Villanova and earned his Master of Public Health degree from the State University of New York.

Dr. Helen Fernandez completed her residency in internal medicine/pediatrics at Saint Vincent's Medical Center in New York. She then completed her fellowship in geriatrics, where she also served as a chief fellow, and received a Master of Public Health degree from the Mount Sinai School of Medicine. In 2002 and 2007, she received geriatric academic career awards. Her career interests include faculty development, evidence-based medicine, learner assessment, and medical education.

Dr. Fernandez has presented annual updates in geriatric medicine at national and regional venues including the Society of General Internal Medicine (SGIM) and American Geriatrics Society (AGS). She has presented on topics including geriatric models of care, career and curriculum development at national and international meetings including the World Gerontology Conference, the ACP International Meeting, and the International Association for Medical Education Annual Conference. She is a course director for the annual “Intensive Update with Board Review in Geriatric and Palliative Medicine,” in addition to the “Master Clinician-Educator Program in Geriatrics” and “Physician Mini-Fellowships: Geriatrics for Non-Geriatricians” programs. In 2010, she became a National Hispanic Medical Association Fellow and is working on policy recommendations for workforce diversity. In 2010, she received the Leo Tow Gold Humanism Award and was appointed as an HRSA Advisory Committee member by the secretary of health. In 2010, she was named a master educator in the Mount Sinai School of Medicine Institute of Medical Education. 

In 2011, she served as chair of the IME Faculty Development and Primary Care Track Working Groups. In 2013, she was awarded the first American Geriatrics Society Mid-Career Clinician Educator Award. In 2014, she published several articles in competencies and entrustable professional activities for geriatric fellows and led the development of a geriatric fellowship assessment toolbox. In 2015, Dr. Fernandez appeared in several media outlets including CNN, CCTV, and NY I, discussing issues of aging. Since 2011, she has been a master educator for rural interdisciplinary training which in 2016 was disseminated to Indian Health Services in Washington State, New Mexico, and Anchorage, Alaska, and the Aleutian Islands.

Disclosure Information: The speakers have no financial relationships to disclose.

Credit Information: 

  • 1.0 CME
  • 1.0 CMD Management
  • 1.0 MOC

Credit Statements:

CME: AMDA – The Society for Post-Acute and Long-Term Care Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for physicians. The Society designates this self-study activity for a maximum of 1.0 AMA PRA Category 1 CreditsTM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

CMD: This self-study activity has been pre-approved by the American Board of Post-Acute and Long-Term Care Medicine (ABPLM) for a total of 1.0 managementl hours toward certification or recertification as a Certified Medical Director (CMD) in post-acute and long-term care medicine. The CMD program is administered by the ABPLM. Each physician should claim only those hours of credit actually spent on the activity.

Maintenance of Certification (MOC): Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to 1.0 medical knowledge MOC points and patient safety credit in the American Board of Internal Medicine’s (ABIM) Maintenance of Certification (MOC) program. Participants will earn MOC points equivalent to the amount of CME credits claimed for the activity. It is the CME activity provider’s responsibility to submit participant completion information to ACCME for the purpose of granting ABIM MOC credit.

Disclosure Information:

Speakers are required to provide verbal disclosure prior to each talk. If the learner perceives any bias toward a commercial product or service, please report this to the Society’s staff. According to the Society and ACCME policy, all those in a position to control content are required to disclose any relevant financial relationships.

The following AMDA Education Committee members have financial relationships to report: John Loome – Genesis HealthCare: Full-Time Employee; Diane Sanders-Cepeda, DO, CMD – UHG-Optum: Full-Time Employee; all others have no financial relationships to disclose.

Online Education Subcommittees have no financial relationships to disclose.

The speakers have no financial relationships to disclose.

AMDA staff have no financial relationships to disclose.